What is fueling Australia’s e-commerce growth?
The rise of handheld devices
Currently, there are about 19.4 million mobile phone users in Australia, which again accounts for a large proportion of the total population. With more people having regular access to these devices, it is easier for online businesses to find potential buyers. This is one of the key factors behind the popularity of e-commerce stores.
Preference for shopping online
According to a study by Roy Morgan, Australians spent $41.3 billion on online shopping last year. And every 4 people out of 10 buy products from e-commerce stores at least once a month.
The 2016 country report from Ecommerce Foundation shows that about 65% people in Australia shops online and this trend is going up. Australians are quite used to purchasing things on the internet and 79.4% internet users prefer this to traditional shopping.
For full report – https://www.webalive.com.au/future-of-australian-ecommerce/